Absolutly No Label

In honor of its 25th anniversary, Absolut Vodka will unveil No Label, a limited-edition, label-less and logo-less bottle that will make its global debut (though not in the United States). No Label is part of “In an Absolut World, There Are No Labels,” an ambitious initiative by the vodka manufacturer to question prejudice and established norms of sexual identity.

Read more here.

It embodies the idea that no matter what’s on the outside, it’s what’s on the inside that really matters. The.Well.Set will drink to that.